Powered by 100% coconut soap powder, the new formulation has more powerful stain-removing properties with the addition of color-safe oxygen bleach that brightens and disinfects.
And because we don’t use any filler ingredients, it’s also super concentrated. Just 1 scoop per load of laundry means you get 66 washes out of every 2kg.
Use for hand-washing, pre-soaking, or directly into the machine.
Now available in Herbal or Floral scents – all from essential oils, not artificial fragrances.
Safe for your family, and safe for the environment.
Our skin is our body’s largest organ and is highly affected by the various things we put on it. Including cosmetics, personal care items, and cleaning products.
If a detergent is strongly fragrant and bright in color, it might contain some or all of these nasty chemicals commonly found in conventional cleaning products that we do not use.
- Synthetic Fragrances
- Optical Brighteners
- Foaming Agents
- Artificial Dyes
- Carcinogens
- Phthalates
- Palm Oil
- Sulfates
These toxic detergents are intentionally made to stick to fabrics that are hormone disruptors, cause skin irritations and health complications.
Read about the link between these chemicals and their health impact in these two articles one by EWG and a recent one by News Medical Life Sciences.
Why use Grounded Laundry Powder instead of conventional powders?
Grounded Laundry Powder is NOT a detergent. The new and improved formulation is powered by Kenyan-grown coconut soap. No hidden nasties like conventional detergents.
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- Safe for sensitive skin
- Improved color-safe stain removal
- Naturally scented for fresh laundry
- Cheaper than imported non-toxic alternatives
- Supporting a Kenyan brand
- 100% natural ingredients
| Ingredient | Why We Use It |
| Saponified Coconut Oil (100% Coconut Soap) | Does the heavy lifting to remove oil, stains, dirt, grime. |
| Sodium Percarbonate (Oxygen Bleach) | Lifts stubborn stains out of clothes, and disinfects! Especially good for organic stains. |
| Sodium Carbonate (Washing Soda) | Enhances the stain-removing capabilities of the laundry powder.
Contributes to degreasing, making the cleaning product effective on greasy stains on clothes. |
| Sodium Bicarbonate (Baking Soda) | Helps with softening water, aiding in the removal of stains and dirt during the washing process. Allowing the soap & oxygen bleach can do their job! |
| Essential Oils | Add light, refreshing, and deodorizing scents without harmful or triggering fragrances. |
Embrace the power of non-toxic freshness!
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